Brand Experience

Figuring Out How To Do More With Design. At Coke.

Submitted by Paul Martin on Wed, 2008-08-27 23:50.

I've always been fascinated by design and marketing at Coca-Cola. This article, at Business Week, is a look at how David Butler makes design change in a large organization. Don't miss the part about the internal Web based design software that only allows creation of artwork that conforms to the brand standards.

HOW Design Conference 2008 Boston

Submitted by Paul Martin on Thu, 2008-07-03 15:38.

This year's HOW Design Conference was (also) 16 hours a day of design and creative inspiration.

Welcome HOW Design Conference
Growing Skyline
Boston-2008-05--85.jpg
Boston-2008-05--114.jpg
Boston-2008-05--118.jpg
Neenah Paper Projection
Allan Haley
MIT Frank Gehery


More How Conference Photos

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Brand Interactions Are the Future

Submitted by Amy Bendall on Thu, 2008-04-24 19:17.

I just came across this article from AdvertisingAge that dovetails nicely with a conversation I had with Paul about job descriptions, interaction design, and the problem solving nature of design that keeps us coming back. It is interesting to see the evolution of design and technology and how it contributes to the role of design in business.

Brown on White(board)

Submitted by Brent Hardinge on Tue, 2007-05-29 05:38.

Since I don't watch much TV, I have to rely on other sources and the Internet to find out when new interesting ads are running. So tonight I was delighted to read about UPS' new campaign called “Whiteboard”.

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Consumers Vs Advertisers: The breakup

Submitted by Brent Hardinge on Thu, 2007-05-24 06:15.

A nice video about, well, the state of advertising. Enjoy.




Nuclear Technology Ad

Submitted by Brent Hardinge on Mon, 2007-05-07 20:26.

This is an amazing ad for a French energy company, Areva. In only 45 seconds, it does a wonderful job of explaining a very complicated process. You can also see what went on in making the ad too.


Hat tip to information aesthetics.