Advertising

Designing the Campaign

Submitted by Brent Hardinge on Mon, 2008-10-13 03:55.

obamamccain.jpg Over the last two years (has it really only been two?) I have enjoyed watching the different campaigns unveil and update their websites. Each site has been unique but each also contained similar elements. Several times, I purposed to write a comparison review of the sites but that never made it past some initial research.

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HOW Design Conference 2008 Boston

Submitted by Paul Martin on Thu, 2008-07-03 15:38.

This year's HOW Design Conference was (also) 16 hours a day of design and creative inspiration.

Welcome HOW Design Conference
Growing Skyline
Boston-2008-05--85.jpg
Boston-2008-05--114.jpg
Boston-2008-05--118.jpg
Neenah Paper Projection
Allan Haley
MIT Frank Gehery


More How Conference Photos

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Command of Pictures, Words, and Next

Submitted by Paul Martin on Thu, 2007-11-22 12:34.

Steven Heller's interview with Nichelle Narcisi started me on quite an adventure reading about the recent AIGA Next Conference. Sounds like those of us that missed it, really did miss out.

Narcisi won a reality style design competition at the conference called Command X where young designers were given a day to prepare designs to be judged by the seasoned pros.

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Political Design

Submitted by Brent Hardinge on Mon, 2007-11-19 06:47.

NYTimes Slideshow I have been quite fascinated with the design of political logos and, more recently, websites. Particularly presidential campaigns. So I was delighted to find a cartoon slideshow reviewing many of the treasures from this year. Reading Tea Leaves and Campaign Logos

And RSS

Submitted by Brent Hardinge on Wed, 2007-10-17 13:24.

I recently spent some time on the phone with our Marketing Director at work discussing our Analytics and AdWords numbers for several campaigns. She told me that in one campaign that she was running, she had seen a huge increase in click-thru's by making a small tweak to the wording of the ad copy. Curious, I loaded up Google Analytics to see for myself.

Google Analytics Graph

Here is a graph of the campaign in question. When the two words were added, there was no question where the jump was. So what were the two words? "and RSS."

Sprint Ahead Ads

Submitted by Brent Hardinge on Sun, 2007-07-22 22:25.

Sprint has a new ad called “Dream” that was done entirely with stop motion and flashlights. Several years ago I did some experimentation with flashlights and long shutter speeds but never anything quiet this amazing. It took 4 days to film the whole thing.

First, enjoy the ad:


Now the behind the scenes:

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