This year's HOW Design Conference was (also) 16 hours a day of design and creative inspiration.

More How Conference Photos

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Steven Heller's interview with Nichelle Narcisi started me on quite an adventure reading about the recent AIGA Next Conference. Sounds like those of us that missed it, really did miss out.

Narcisi won a reality style design competition at the conference called Command X where young designers were given a day to prepare designs to be judged by the seasoned pros.

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I have been quite fascinated with the design of political logos and, more recently, websites. Particularly presidential campaigns. So I was delighted to find a cartoon slideshow reviewing many of the treasures from this year. Reading Tea Leaves and Campaign Logos

I recently spent some time on the phone with our Marketing Director at work discussing our Analytics and AdWords numbers for several campaigns. She told me that in one campaign that she was running, she had seen a huge increase in click-thru's by making a small tweak to the wording of the ad copy. Curious, I loaded up Google Analytics to see for myself.

Here is a graph of the campaign in question. When the two words were added, there was no question where the jump was. So what were the two words? "and RSS."

Sprint has a new ad called “Dream” that was done entirely with stop motion and flashlights. Several years ago I did some experimentation with flashlights and long shutter speeds but never anything quiet this amazing. It took 4 days to film the whole thing.

First, enjoy the ad:

Now the behind the scenes:

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Since I don't watch much TV, I have to rely on other sources and the Internet to find out when new interesting ads are running. So tonight I was delighted to read about UPS' new campaign called “Whiteboard”.

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