I had the opportunity to attend the Mobile Web Americas Conference in Orlando, Florida this week. The Mobile Web Market is HUGE and exploding. Now is the time to be ready to deliver content to mobile devices.

Every speaker at the conference began their presentation with a quote similar to:

"There are zillions more mobile units than PCs."

We need to be prepared for this growing user base.

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Pingmag.jp has another great post, this time about advertising in Japanese Train stations. “Top 10 ad-tricks in Tokyo's train stations” is an interesting overview of some creative advertising techniques that are used in one of the busiest train stations in the world.

I was really interested in the “take away” ads. That is something that we don't see that much in western advertising but I think it has a neat element to it. First it leaves something to be discovered. “What is underneath all those pieces?” The first one of these that I heard about was also in Tokyo for the release of the new iPod nano. I'm sure the expense of an ad like this is huge as you are constantly having to restock the ad, but it gives the user something fun to take home.

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