Critique Wall.com

AIGA Orlando held their SPOT 2007 competition hosted at Full Sail last week.

Julio Lima, Orlando's only One Show Gold Pencil owner spoke. Lima owns local agency SAY IT LOUD. After seeing his presentation, I was surprised to learn how small his core team is. They do an amazing job of pulling in outside resources when they need them.

Thanks for sharing Julio. And thanks to the exhibitors for being brave enough and organized enough to show your work for SPOT.

Apparently after harping on it's readers to make sure to backup, Business 2.0 magazine forgot to check theirs:

On the night of Monday, April 23, the magazine's editorial system crashed, wiping out all the work that had been done for its June issue. The backup server failed to back up.

I've learned it once or twice myself but a backup is only as good as the recovery. Go, back thyself up!

Thanks to the wonderful blog by Armin Vit called “Brand New”, I found out about the recent redesign of Delta's classic logo. While much has changed, much as remained the same and it is still the same identity, though stronger. This redesign coincides with the recent emergence from bankruptcy of the airline and I think that it does a great job and refreshing the look of the company while still maintaining the roots of it's past. Read the full post for more details.

Allan Haley, type guru and prolific typography author (see More About Allan Haley below), spoke to the Orlando AIGA chapter. Haley appears to know more about type than I know about most other subjects combined. But the focus of his presentation was on the power of non-font typography or words created without the use of digital fonts.

Remember AdCritic.com? Yes, the great Web archive of commercials and print advertising. It was/is a wonderful site for taking a creative break and staying current with advertising trends. Unfortunately, to gain access to AdCritic.com one must subscribe to their oversized, very expensive, sub-par magazine Creativity.

This is an amazing ad for a French energy company, Areva. In only 45 seconds, it does a wonderful job of explaining a very complicated process. You can also see what went on in making the ad too.

Hat tip to information aesthetics.