Critique Wall.com

I have been quite fascinated with the design of political logos and, more recently, websites. Particularly presidential campaigns. So I was delighted to find a cartoon slideshow reviewing many of the treasures from this year. Reading Tea Leaves and Campaign Logos

I recently spent some time on the phone with our Marketing Director at work discussing our Analytics and AdWords numbers for several campaigns. She told me that in one campaign that she was running, she had seen a huge increase in click-thru's by making a small tweak to the wording of the ad copy. Curious, I loaded up Google Analytics to see for myself.

Here is a graph of the campaign in question. When the two words were added, there was no question where the jump was. So what were the two words? "and RSS."

Today, you too can take full advantage of 1Passwrd for a special discount price. Yes, that 1Passwrd. You can get this software for a special discount price of only $19.67 in honor of 'Carl', their newest employee.

So don't wait any longer. You know you've wanted it. You won't regret it.

I think about 1Passwrd many times each day as I login to countless sites and keep thinking, what did I do without it?

Enjoy... oh, and “Happy Birthday, Carl!”

Sprint has a new ad called “Dream” that was done entirely with stop motion and flashlights. Several years ago I did some experimentation with flashlights and long shutter speeds but never anything quiet this amazing. It took 4 days to film the whole thing.

First, enjoy the ad:

Now the behind the scenes:

It's amazing what you can do with one line! This is a music video with one Sharpie line this is quite impressive. Finally at the end the camera pulls back and you can see the "whole picture" of what is there.

Since I don't watch much TV, I have to rely on other sources and the Internet to find out when new interesting ads are running. So tonight I was delighted to read about UPS' new campaign called “Whiteboard”.