HOW Highlights

Design Matters
 - iTunes Podcast Link: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=82012542
 - RSS http://DesignMatters/rss.xml

http://www.creativeindex.com

Formula: Creativity X Organization = Impact

Washington Post, Joshua Bell story
 - http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html

Bill Strickland
http://www.bill-strickland.com
http://www.mcgjazz.org
http://www.ted.com/speakers/view/id/184
  - http://www.ted.com/index.php/talks/view/id/209

Book: Make the Impossible Possible
 - http://www.amazon.com/Make-Impossible-Possible-Crusade-Extraordinary/dp/0385520549
Music: Music to Make the Impossible Possible
 - http://www.amazon.com/Music-Impossible-Possible-Strickland-Presents/dp/B0011V98FK

HOW Can We Improve?

• Reduce the cost of conference MP3s. The price of conference MP3s ($200) is prohibitive. Why should the MP3s cost more than several iPods?
• Include more interaction design focus.
• Move the Georgia Aquarium to every HOW venue for the party.
• Keep in mind events other events that can make lodging availability difficult.
• Move next year's HOW Conference back to the normal schedule. Work events should happen on business days.

Joe Duffy
A Designed Life

http://duffy.com

Threadless.com
- t-shirt contest and sales

Industrial revolution, Information Age, now we are in the Design age

http://www.target.com/designforall

Authentic Experience
- unique
- relevant
- transparent
- values
- own point of view
- considers all aspects

Imagine -> Design -> Activate

Create a brand language

Surprise kills good design
- make idea boards and involve clients
- let them know direction you are moving
- let them help set direction
- when you present the client with the final product they will not be surprised

Case Studies
- Bahamas
- Aveda
- Thymes

His designers are encouraged to do their own art.
- American Eagle
- Fresca
- Susan G Komen For the Cure

Threat of simplification (democratization) of design
- design becomes a part of everyone's life, increase value of design
- Golf Analogy, Do professional golfers benefit more or less if more people play the sport?
- Japan, design is a way of life

Design as a job is fleeting

Florence Haridan
Building a Supportive and Creative Culture
- Worked at Citibank
- Thesis of talk: Ask for Help.
Florence was vulgar and inappropriate. She was an embarrassment to professionals. I left the presentation.

Eric Karjaluoto
Designing Change: One Studio’s Effort to Combat Climate Change
http://www.erickarjaluoto.com
http://www.ideasonideas.com
http://designcanchange.org

Gifts=Responsibility
Designers should behave as true problem solvers
sharing culture vs. owning culture

Kelly Goto
http://gotomedia.com/
Presentation Notes: http://www.gotomedia.com/goto/how/unstuck/

UCD=User Centered Design
Interaction Design
- Like's Wikipedia's definition of Interaction Design
Sprint Cycle
- http://www.controlchaos.com/
Need Scalable Team

Scott Belsky
Tips for Productivity: Making Ideas Happen in the Creative Community
http://www.behance.com
http://www.behancemag.com
http://www.creativeindex.com

Urgent vs. Important
- tendency to hord urgent items

Generate new ideas in moderation
Spend energy on staying organized
Formula:
Creativity X Organization = Impact
- Apple is top of Supply Chain Management's list of organized companies
Action Method
1. Action Steps
2. Back Burner Items
3. Follow Up

Measure a meeting in action steps
Positive Meeting
Publicize Productivity
Backburner List

Attraction breeds loyalty

Book: http://www.amazon.com/Medici-Effect-Breakthrough-Insights-Intersection/dp/1591391865

Seek cross-pollination
Share Ideas liberally
- If an ideas is worthwhile: I should be able to tell anyone and I'll still be able to execute it best.
Don't become burdened by consensus
Leaders talk last
- engage team first
Value Team's Immune System
Take Team's Temperature
Always move the ball forward
Seek restraints
Judge based on initiative, not experience

Washington Post Joshua Bell story
- http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html

Present yourself
- differentiate

Evaluate risk factors before meetings

Unique is opportunity
Invest time in organization and how you work

Russell Brown and Julieanne Kost
The Greatest Photoshop® Show on Earth
http://www.jkost.com
http://www.russellbrown.com

Image -> Reveal all

Bridge -> Tools -> Photoshop Functions

Crop - perspective

Zoomify
- in photoshop

Auto Blend Layers

Charles S. Anderson
http://csadesign.com

Target Costumes
- little squirt

Halifax Health - Florida

Books
- Do you like raisins? How about a date?

Marketplace is focus group that decides what sells

Relationship with french paper

Guide for designing products
1. Don't do it
2. lower expectations

CS Images

Michael Bierut
http://pentagram.com/en/partners/michael-bierut.php

I should have gone to all of this one.

Story about breaking up with a client

Bad things happen because people forget they can say no.

Book: 79 Short Essays on Design
- http://www.amazon.com/Short-Essays-Design-Michael-Bierut/dp/1568986998

Julieanne Kost
http://www.jkost.com

http://www.stockmusic.com

1. At least once a year fix what you complain about
2. set goals, figure out priorities. write them down
- list personal goals. a) Month b) year c) 5 years
3. 15 Minutes for Self everyday
4. Keep Journal
- helps to show relationships between events
5. Figureout what to do to reach zero point
- walking
6. Collaborate with others
- write down meeting ideas
- everything of importance is in your head. share ideas.
7. Be flexible. Learn to Negotiate.
8. Look at new stuff every day.
9. Take interest in something you know nothing about.
10. Master your tools or they will control you.
11. Visualize first. Photoshop second.
12. Replace your thoughts with intuition
- art = no rules
- design = rules
- know them really well and break them
- know rules first
13. Play
- give yourself play assignment
14. Know when to stop.

Book: Art & Fear: Observations On the Perils (and Rewards) of Artmaking
- http://www.amazon.com/Art-Fear-Observations-Rewards-Artmaking/dp/0961454733/

A camera separates you from the scene

LifePixel
- infrared camera conversion

Can save spot removal as preset and apply in batch

Kick Blacks, remove saturation

Vibrance slider is relative
- leaves alone flesh tones

F= Full screen mode

consistent naming convention

Seth Resnick
http://www.sethresnick.com
- creates stock photos of concepts to illustrate new words being added to the dictionary.

Airplane Window Photography
- Wear black to reduce reflections
- Use a wide aperture to keep window out of focus.

White and black point sliders in curves, hold option key while sliding

Greater Slope = greater contrast
- are of slope in histogram is where contrast is

Recovery
- helps if you've clipped histogram

Reflected Gradient

Lumonosity
- helps people not look sunburned

Change guides to grey

Alan Haley

4 Secrets to Typographic Success
1. Get Noticed
2. Create Romance
3. Be provocative
4. Build commitment

Build commitment for the little type

Results
Attraction
Involvement
Action

HOW?
1. Whitespace
(Whiteout ad - "Make it right")
2. Amaze with Initials

Magazines have the cutting edge type today

Initials can echo

Play with punctuation

Romance Reader

Make a game

Make a pun

Create time and place

Be provocative, with clever crops

Wreck the grid

supersize it
- choose the right type face

Use a non-font
- martha-steward publications use a lot of Non-fonts
- non-font allows illustration and type to be the same style

Build commitment
Scannability

- keep paragraphs short

Hierarchy
- consistent
- obvious
- simple

Ensure readability
- word spacing, tight and even
- avoid clutter
- narrow columns

Sweat the details
- watch rags
- clean up margins
- kern
- use right characters

Von Glitschka
Illustrative Design
http://glitschka.com
http://www.illustrationclass.com
- Presenation Download http://www.illustrationclass.com/?p=110
http://www.baddesignkills.com

From Salem Oregon

Toy Identity - mewalk

Questions to ask clients: What do you do? What do your clients think of you?

GloveMobile

Image Research
- Google
- Yahoo
- Flickr
- own photos
- Movies

Movies are great references for period specific material

Lion King DVD has extra feature on team referencing from a zoo.

References allow for "attribute recognition"

2. Style selection
- Style must fit personality, audience, target, etc.

Ideas are best developed in analog form.

Brain dump
- keep a folder of lost ideas

Work out concepts

isolate

slow boiling
- letting ideas peculate

refine
- when in doubt redraw

fresh eyes effect

Avoid visual tension
- pull items away or commit

Think in shapes

Building vectors
- place points first
- refine curves later

Book: Leslie Cabarga http://www.logofontandlettering.com/
- on making curves

Use Symetry

Only show strongest ideas to clients

Foil stamping must work in B&W

Bill Strickland
http://www.bill-strickland.com
http://www.mcgjazz.org

http://www.ted.com/index.php/talks/view/id/209

Book: Make the Impossible Possible
- http://www.amazon.com/Make-Impossible-Possible-Crusade-Extraordinary/dp/0385520549
Music: Music to Make the Impossible Possible
- http://www.amazon.com/Music-Impossible-Possible-Strickland-Presents/dp/B0011V98FK

- give people what they need
- treat them with respect
- watch them shine

Grew up in inner city Pittsburg

Don't give up on poor kids, they may be a commencement speaker

Environment drives behavior

Fresh flowers, not plastic

Only thing wrong with poor people is they don't have any money and that's a curable condition.

Built a Frank Loyd Wright style building
- designed by student of FLW
- model for Pittsburgh airport

Wherever there are episcopals there is money in close proximity

Recoverable people

Art is a bridge to a new life

MCG Jazz Label